Our news
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Customer data. Are you collecting the most important piece?
[av_textblock size=” font_color=” color=” admin_preview_bg=”] Before social-media-log-ins became commonplace, every time you registered for a new service you’d be inundated with questions. For most offline services, you’re still inundated with questions. The social media log-in didn’t remove the questions, it was sent in your first click. What’s happening with all that data though? Is it…
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Take your markeitng offline, Netflix style
Very few companies get omni-channel marketing right. Online retailers (eTailers) and most online services tend to focus predominantly on online marketing, and most brick & mortar/offline services are still struggling to market effectively online. Mixing it up isn’t easy when you’ve been doing business the same way for a while (read: too long). That’s why…
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Every CMO’s five point strategy for scalable growth
Almost every start-up and investor loves to talk about hockey stick growth, and scalability. Creating a business that can scale, meaning handle substantial increases in workload without affecting quality, isn’t easy though. Lots of companies fail trying to scale. So how can you prepare to create a scalable company? I asked Penny Wilson, the CMO…
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Got good data? Here’s how you get great marketing
Customer’s first, you see that emblazoned on lots of signs. How many companies really put their customers first though? A customer centric, data driven approach really is the only way to ensure that you’re consistently improving retention and staying ahead of the competition. Understanding how your customers feel about your services is more than just…
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3 Steps to creating content people care about
No matter what business you’re in, an essential part of your marketing plan needs to be creating great content. Most organizations are struggling to create content, let alone “great” content though. The incredible flood of low quality content, and “curated” content, is part of the effort to satisfy the constant banging of the content drums.…
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3 tips to captivate your audience
Stand out from the crowd, be memorable, be yourself – sound familiar? That advice your mum gave you on how to cope as a teenager (read: how to talk to the opposite sex), is still true when it comes to making an impression on your customers. Here’s how one speaker dominated an entire one day…
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How To make friends & get more leads at your next trade show
I was at an exhibition and saw a standy that proclaimed “Improve sales conversions” in a big bold font. It was actually the only thing the standy said. I’m a digital marketer, I’m always looking for ways to improve conversions. Higher conversion rates are the Holy Grail – even the smallest increase in conversion rate…
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4 easy steps to writing great LinkedIN recommendations
Being asked to write a LinkedIN recommendation is quite the honor, but can be surprisingly daunting. What do you say? What should you not say? How long, or short should it be? Fortunately there’s an easy template to get you started. For many HR executives a LinkedIn search is one of the first methods of checking…
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10 tips to create the perfect social media profile picture
Your profile picture (a.k.a. headshot), is the single most important personal marketing tool you have on social media, or any digital channel for that matter! It is always the first thing people see when they browse your profile, and quickly differentiates serious professionals from amateurs. If you want to be taken seriously, you need a high…
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How Adobe used social media to fill every seat at symposium
Most marketers in the Asia Pacific have probably heard about the Adobe symposiums in Singapore and Australia. The fact that there were crowds stuck outside the doors and over 700 people joining via the live stream was pretty good publicity unto itself ! The question is, how did they do it? The attendance at the Australian…