Our news
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Do you have a minute, to achieve your own goals?
There’s always something that’s demanding your time. People and things that fill up your calendar. You’re busy, you’re in demand, and that makes you feel good. Is everything relevant though? Do you need to be in all those meetings? Could somebody else handle some of those? Does anything on your calendar for today, contribute to…
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Breath deeply. Relax.
Yesterday I left the office at 4pm, walked 6km through a park in the shade on a very pleasant summers day. When I reached home my children were playing with their friends outside, once they were done I took them for a quick swim. It was really good soaking in the water and letting the…
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Watch the ballet. Save the world.
Earlier this year I attended Ballet under the Stars, I haven’t been to the ballet in years and it was definitely worthwhile! It was actually a dress rehearsal, but the organizers had very kindly agreed to allow children from MINDS to attend free of charge. It was a private viewing of the ballet mixed with…
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Building social content into everything
Social content is quite literally everywhere. I went for a walk in the park and took photos of a dozen different things, I posted a couple on Instagram and shared a few directly with friends. I wasn’t the only one though. Almost everyone there was busy taking photos. How often do you find people taking…
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Does your call to action make sense?
Every piece of content has a purpose, something you want your users to do. What makes them take the bait? How do you get them to click on that buy, subscribe or share button? Do you have a call to action? Does it make any sense to your reader? Sometimes it’s as simple as asking…
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How do you drive social shares?
I spent last weekend on the Royal Caribbean ‘Mariner of the Seas’ cruise, and it was simply incredible. If you haven’t been on a cruise before, I’d certainly recommend this one as a good starting point. I really enjoyed the theatrical performances. It seemed as if there was constantly something going on, and that they…
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Why video content marketing is the new black
I was woken up by my 6 year old this morning, he was dressed, ready and waiting to record a video – the unboxing and setup of a new lego set. He did the whole thing perfectly in the first take, and I’m pretty sure I was still asleep whilst recording him – he just…
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Is it obvious you don’t care?
[av_image src=”http://www.kameelvohra.com/wp-content/uploads/2017/08/legoland-kids-go-free-1500×4301.jpg” attachment=’3868′ attachment_size=’featured’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ admin_preview_bg=”][/av_image] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] There’s a big difference between being technically correct and doing the right thing. Fundamentally, it all boils down to one big question, “Do you care about your customer?”. You don’t…
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Forging authentic influencer relationships that drive measurable results
Influencer marketing is a medium built on trust and authenticity. The deeper an influencers relationship with their audience, the more weight their voice carries. Like all mediums consumers have already started to become inert to paid advertising delivered through influencers. So how do you get your message out with influencers? These 7 steps provide practical…
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Why your product packaging still matters
I ordered a new STEM toy for my kids, and was watching them open & start to play. It was great watching them play with the toy, and possibly better still when they finished and tidied it back up (how rare is that?). The experience really got me thinking about how they had interacted…