Our news
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Re-Learning what you already know
Mentoring students was one of the most rewarding experiences I’ve had. Teaching students helped me learn new things, here’s a few things I discovered.
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Nobody remembers the specs
After spending hours obsessing over the details of your newest feature, will it get the attention it deserves? Was it designed with customer experience in mind? Or as an after thought?
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Add value, not discounts
Every online or offline store seems to have a discount of some sort. Do you customers just want something cheap? Does your product have any perceived value?
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Customers care about your sustainable efforts
Single use plastics are being heavily criticized, but do your customers really care? Is there an opportunity for your products to shine?
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How fake is too fake?
We follow influencers because we enjoy seeing the beauty, fashion, drama or just to learn something. Even though, it’s not quite as real as it may at first appear.
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Marketing, innovation and design thinking
Design thinking is an exciting creative process, with some interesting applications for marketing. It’s a user centric, iterative design method with rapid prototyping. Let’s break that down…
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The Leader you want to be
Everyone recognizes a bad leader, but what makes a truly good leader? Here’s what I found whilst listening to four female leaders at a diversity event.
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A journey into bravery (and marketing)
Spikes Asia was packed with many examples of great marketing campaigns and a whole series of brilliant speakers, a really inspirational must attend event for any marketer. During the Wednesday breakfast session with Shekar Khosla (Chief Commercial Officer, Kellogg’s) he talked about being bold & brave. He noted that it was important to have the…
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Do your customers understand your marketing material?
Have you ever seen a promotional video or flyer and just flinched? Something so disconnected from what you (as a potential customer) might want that it’s almost painful to watch? It got me thinking, how many new businesses have actually met their customers? How many actually vet their (top of funnel) marketing materials with customers?…
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Are you selling B2B, B2C or both?
[av_two_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-ukqa99′] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jl3v8xpa’ admin_preview_bg=”] I polled a group of 100 young entrepreneurs about what type of customer they were going to sell to.…