Our news
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When has my campaign failed?
I recently answered a question on Quora about failure, having run a few startups it was something that struck home. As an entrepreneur you never believe you’re going to fail. Even when the writings on the wall, you still have this vague notion that it can work. When it’s finally buried, that’s when you stop.…
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How should I measure my SEO agency?
A friend of mine was looking for a SEO agency, and was casually mentioning to me about the different views the managers had about how to measure the performance of the new agency. The first view was measuring based on Google Search Rank position for the selected keywords (ie: page 1 for “Buy a boat”), and the…
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Creating your one liner
Before you can begin marketing your product/service, it’s really important that you can talk about your offering. If it’s not defined to the point that everybody on your team, or a random person from the street can understand it in one short sentence, then you need to stop. Breathe deeply. And start again. You need…
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Do I have a good channel partner network?
After putting in lots of effort to build a partner network, you’ll want to be able to measure your success. The easiest metric, the one your CEO will love – revenue, won’t always be the most applicable though. Some companies try and peel this back a little and talk about the volume of new opportunities opened.…
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Sorry for the spam!
Apologies to those of you that received strange blog spam email from me today. It appears that my blog was hacked, and some fake admin users posted nonsense messages. The messages were sent automatically by email to my subscribers and then to my social media accounts. I’ve cleaned up most of the mess, and am…
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DHL Asia’s CMO on Marketing in 2015
I spent some time with Matthieu Vermeulen, DHL’s new eCommerce Marketing Director for Asia, and got some insight on the changes he’s seeing in what’s an otherwise traditional marketing role. In short, many older businesses like DHL have been quietly preparing for the enormous changes being brought by e-commerce & an increasingly digital economy. Responsibilities are growing…
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What is a Customer Profile?
Building a client persona helps you to better understand your clients. Armed with knowledge of your client, their environment and the hurdles they have to jump, you’ll be able to target specific groups with customized content and improve your sales process to better suit your clients. Whilst it sounds like extra work, targeted marketing can be…
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What time should I post my content?
For the longest time I hadn’t really paid any attention to the timing of my posts. In the beginning it was tough to even complete a post, so just hitting the publish button was a relief. The truth is that even with practice, it’s hard to produce decent content. So I started wondering how I…
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Happy New Year!
This year save your customers from tears and give them something they’d actually like to have (your attention). I’ve been thinking a lot about everything that I’d like to achieve in 2015 ~ it’s a long list. At the very top of it there’s one sentence “Do great work”. I’d like to think most people…
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Merry Christmas!
Wishing you a very Merry Christmas! You have unique skills, expertise and experience. You’re a ninja at what you do. Please use your powers for good! Look around you carefully and see what you can do to make the world a better place. I hope you’re having a great time, and hope you have a…