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Add value, not discounts
Every online or offline store seems to have a discount of some sort. Do you customers just want something cheap? Does your product have any perceived value?
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Customers care about your sustainable efforts
Single use plastics are being heavily criticized, but do your customers really care? Is there an opportunity for your products to shine?
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How fake is too fake?
We follow influencers because we enjoy seeing the beauty, fashion, drama or just to learn something. Even though, it’s not quite as real as it may at first appear.
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Marketing, innovation and design thinking
Design thinking is an exciting creative process, with some interesting applications for marketing. It’s a user centric, iterative design method with rapid prototyping. Let’s break that down…
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The Leader you want to be
Everyone recognizes a bad leader, but what makes a truly good leader? Here’s what I found whilst listening to four female leaders at a diversity event.
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A journey into bravery (and marketing)
Spikes Asia was packed with many examples of great marketing campaigns and a whole series of brilliant speakers, a really inspirational must attend event for any marketer. During the Wednesday breakfast session with Shekar Khosla (Chief Commercial Officer, Kellogg’s) he talked about being bold & brave. He noted that it was important to have the…
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Do your customers understand your marketing material?
Have you ever seen a promotional video or flyer and just flinched? Something so disconnected from what you (as a potential customer) might want that it’s almost painful to watch? It got me thinking, how many new businesses have actually met their customers? How many actually vet their (top of funnel) marketing materials with customers?…
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Are you selling B2B, B2C or both?
[av_two_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ link=” linktarget=” link_hover=” padding=’0px’ border=” border_color=” radius=’0px’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-ukqa99′] [av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-jl3v8xpa’ admin_preview_bg=”] I polled a group of 100 young entrepreneurs about what type of customer they were going to sell to.…
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Do you have a minute, to achieve your own goals?
There’s always something that’s demanding your time. People and things that fill up your calendar. You’re busy, you’re in demand, and that makes you feel good. Is everything relevant though? Do you need to be in all those meetings? Could somebody else handle some of those? Does anything on your calendar for today, contribute to…
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Breath deeply. Relax.
Yesterday I left the office at 4pm, walked 6km through a park in the shade on a very pleasant summers day. When I reached home my children were playing with their friends outside, once they were done I took them for a quick swim. It was really good soaking in the water and letting the…