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My Goals & Pillars for 2023
Every year we set new goals. Here’s what I do to maximise my chances of achieving my goals – which is the hard part!
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Holding Chekhov’s gun to your professional life
Chekhov’s gun helps keep writers on the straight & narrow. Does your professional story obey the principle of Chekhov’s gun?
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Making a children’s book stand out in a Noisy World
Three books in, and here’s what I’ve learnt about launching and marketing children’s books.
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Learning to be an Entrepreneur
Ever wondered what it’s like to be an entrepreneur? Here’s where some of the best minds show you to start your own business.
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What do you need to launch a business?
Starting your own business isn’t easy. Here’s a few tips on how to get started.
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Speak to customers & your marketing will improve
Improving your marketing means more than just buying more adverts or creating more content. It’s about quality. High quality, targeted marketing (and product design) that resonates with your customers – will results in higher quality leads that are more likely to convert. Small increases in customer conversions can have a huge impact on your total…
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What’s in your marketing toolkit?
Content marketing is laborious. It takes time and effort. Which is why having the right tools is so important. Here’s a few that make my life a lot easier.
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Working from home & The Pandemic
With quarantines, border closures and stay-home orders being issued in multiple countries, what’s the deal with working from home? Is it just a temporary impact of the corona-virus? Or is this a trend that you need to be planning for?
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Re-Learning what you already know
Mentoring students was one of the most rewarding experiences I’ve had. Teaching students helped me learn new things, here’s a few things I discovered.
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Nobody remembers the specs
After spending hours obsessing over the details of your newest feature, will it get the attention it deserves? Was it designed with customer experience in mind? Or as an after thought?