Companies are losing out on millions of dollars because they don’t have product-market-fit, and their marketing isn’t focused around what their audience wants.
You’re trying to work from data, but you’re not clear on where or how to reach your audience. You’re not sure if you’re sending the right message to your audience. Or if your audience really cares.
If you’re struggling to scale. If you can’t get the sales numbers you need. If you don’t know how to evolve your product.
It’s because you’re ignoring all of the information that your customers are trying to share with you. It’s because you don’t know the right questions to ask. You don’t understand the value of that information.