Buffer is a new web 2.0 service that’s been attracting a lot of attention recently. I’m not overwhelmed by the service itself, but it’s incredible how well it’s managed it’s publicity and online content.

Aaron Lee does a great job of interviewing the Buffer guru here, where he explains how a very sensible approach to blog content management paid off tremendously. This is a must read success story for anybody in PR, social media or copy/content generation.

We keep saying that customer is king, and it’s still true when you’re generating copy. Tailor it towards the audience you’re making it for, they’ll appreciate the copy and you’ll appropriate their positive responses.