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Digital Partnerships
Offline, we see a lot of marketing partnerships, from tent cards in a restaurant promoting a nearby theatre, flyers in bar advertising taxi companies, through to more subtle referral relationships. This type of promotion is the main stay marketing for many small companies, and even a few very large ones. And there’s no reason why…
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Scheduling & Discipline
I’ve not managed a post in 4 weeks, which is really terrible. So I started writing about why scheduling your content really is a much more sensible way to things, than my current spur-of-the-moment-inspired-posts mechanism. That’s when I got Chris’s latest Kitchen Table newsletter and felt motivated, and a little envious… I’d like a few…
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Saying no gracefully
When you get a message that doesn’t make the grade (seriousness, dollar value, time frame), it’s very tempting to ignore it. After all you get so many messages, and you’re very busy. It’s only reasonable, right? You have to prioritize how you spend your time… right? What we often forget is that someone, a potential…
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Beta Marketing
One of the speakers at the Gaming Conference India 2011 this morning, mentioned as an aside that it was important to have high quality products when you launch, because not unlike the case of WarHammer, bad press can destroy your product. This is something that has never been more true! News travels quickly on social…
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Are you listening?
Businesses spend a lot of money on polls, customer surveys, satisfaction reports and other forms of market research. Which is why it’s surprising that so few invest (a comparatively small amount) to use social media tools to analyze customer feedback. Listening & understanding client opinions should be the first stage of any marketing campaign, and…
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Yes. Marketeers need to delegate too!
This article by Jacquie McCarnan really resonated with me. Her breakdown of the players into 3 distinct groups was very insightful. The part that I found most interesting was the fact that within the gambit of Social Media marketing there are lots of specialist jobs. Like any department within a company you’ll need specialists with…
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Are you milking your enquiries ?
I was interested in buying a product on eBay but needed more information, so I sent a request to the seller. Within minutes of having sent it, he’d replied! In the next few minutes we exchanged a few notes and I bought it. This is something that retailers have understood for a long time, but…
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Video Advertising on Steroids
I followed a random link through to the HearSaySocial website, at first I was confused, really confused. I couldn’t find a straight answer to the simple question: “What does HearSaySocial do?” Except for a video link there was nothing really meaningful, I’ve since filed the website, into my list of websites-not-to-use-as-reference-material. The video link on…
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(Don’t) Contact Me
For most businesses the key purpose of their website is to help drive sales. Yes it’ll have a variety of other purposes such as customer support, reviews, media information, etc. but the most important, overwhelming objective is to fill the sales funnel. Which is why it surprises me that many companies still don’t pay any…
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Proof that Content is King
Buffer is a new web 2.0 service that’s been attracting a lot of attention recently. I’m not overwhelmed by the service itself, but it’s incredible how well it’s managed it’s publicity and online content. Aaron Lee does a great job of interviewing the Buffer guru here, where he explains how a very sensible approach to…