November 11 2019 Comments Off on Nobody remembers the specs

Nobody remembers the specs

After spending hours obsessing over the details of your newest feature, will it get the attention it deserves? Was it designed with customer experience in mind? Or as an after thought?

Read More +
September 1 2019 Comments Off on Add value, not discounts

Add value, not discounts

Every online or offline store seems to have a discount of some sort. Do you customers just want something cheap? Does your product have any perceived value?

Read More +