By now the importance of good Landing Pages should have been drummed into every good web designer. They’re not a mystery, the anatomy of Landing Pages has been dissected repeatedly by many competent authorities. Whilst most of the analysis have the same common elements, I’d still recommended reading through a few of them – if …more…
When you get a message that doesn’t make the grade (seriousness, dollar value, time frame), it’s very tempting to ignore it. After all you get so many messages, and you’re very busy. It’s only reasonable, right? You have to prioritize how you spend your time… right? What we often forget is that someone, a potential …more…
Businesses spend a lot of money on polls, customer surveys, satisfaction reports and other forms of market research. Which is why it’s surprising that so few invest (a comparatively small amount) to use social media tools to analyze customer feedback. Listening & understanding client opinions should be the first stage of any marketing campaign, and …more…
I was interested in buying a product on eBay but needed more information, so I sent a request to the seller. Within minutes of having sent it, he’d replied! In the next few minutes we exchanged a few notes and I bought it. This is something that retailers have understood for a long time, but …more…
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