Answering the phone, aka lead management

Many companies put a lot of effort into lead generation, through…

Recruiting for successful marketing

Irrespective of how great your product is, or how digital you're…

Saving your name with Vanity URLs

It's a well known fact that your company name is important. Most…

Keep it Simple & Stupid?

I recently read this blog post and found it remarkably insightful!…

1 good reason to use QR codes

There's only one reason why you should be using QR codes, people…

Who you gonna call?

At this rate, probably the GhostBusters. It's late. I need…

Learning from local business

There's a lot of marketing lessons that even big corporations…

Silence isn't Golden

Remember when your mum used to tell you "If you don't have anything…

Being Market Driven

I recently answered this question on LinkedIN Answers, regarding…

Impressive Technology

I recently walked into a meeting with carrying an Acer Iconia…

Pick up the phone

I read this article on HBR and it really resonated with me. Not…

Negative Marketing

Contrary to popular belief, it is possible to negatively market…