race car response time

Lead response time: when speed matters

I've written a few posts before about the desperate need for…
Follow-up Thank You card

Follow-up email: Why bother planning?

I’ve been doing a lot of my Christmas shopping this year…

Being Human & Customer Experiences

Many older web companies made their names by disrupting classic…
Measuring Customer Satisfaction

Managing Customer Satisfaction

What happens when you get on a plane and you’re happy? Or unhappy?…
Performance Matters

Website performance, does it matter?

We've all heard the stories about how website load times can…
Setting Expectations

Setting Financial Expectations

Outside of the practical elements of performing the work, it’s…
Defining Scope

Defining the Scope

When engaging an overseas partner, it’s a good idea to clearly…
Interviewing a partner

Vetting Partners

Deciding if you want to award partner status to a company isn’t…
Partner Network

Building a Partner Network

Building a Partner Network Working overseas is always hard.…
Things I've Learned

Things I've Learned

At the start of the month I decided to start keeping notes of…
Classic scales

Measuring performance with A/B Testing

Last month I decided to take some of my own advice and understand…
Marketing Dashboard

Creating a Marketing Dashboard

I've gone on a bit about creating marketing dashboards before,…