DHL Drone delivery service

DHL Asia's CMO on Marketing in 2015

I spent some time with Matthieu Vermeulen, DHL’s new eCommerce…
Client Persona Profiles in a globe

What is a Customer Profile?

Building a client persona helps you to better understand your…
social clock

What time should I post my content?

For the longest time I hadn't really paid any attention to the…
Happy New Year!

Happy New Year!

This year save your customers from tears and give them something…
Classic DC Heroes Christmas

Merry Christmas!

Wishing you a very Merry Christmas! You have unique skills,…
race car response time

Lead response time: when speed matters

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I've written a few posts before about the desperate need for…
Follow-up Thank You card

Follow-up email: Why bother planning?

I’ve been doing a lot of my Christmas shopping this year…

Being Human & Customer Experiences

Many older web companies made their names by disrupting classic…
Measuring Customer Satisfaction

Managing Customer Satisfaction

What happens when you get on a plane and you’re happy? Or unhappy?…
Performance Matters

Website performance, does it matter?

We've all heard the stories about how website load times can…
Setting Expectations

Setting Financial Expectations

Outside of the practical elements of performing the work, it’s…
Defining Scope

Defining the Scope

When engaging an overseas partner, it’s a good idea to clearly…