Measuring Customer Satisfaction

Managing Customer Satisfaction

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What happens when you get on a plane and you’re happy? Or unhappy?…
Performance Matters

Website performance, does it matter?

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We've all heard the stories about how website load times can…
Setting Expectations

Setting Financial Expectations

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Outside of the practical elements of performing the work, it’s…
Defining Scope

Defining the Scope

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When engaging an overseas partner, it’s a good idea to clearly…
Interviewing a partner

Vetting Partners

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Deciding if you want to award partner status to a company isn’t…
Partner Network

Building a Partner Network

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Building a Partner Network Working overseas is always hard.…
Things I've Learned

Things I've Learned

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At the start of the month I decided to start keeping notes of…
Classic scales

Measuring performance with A/B Testing

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Last month I decided to take some of my own advice and understand…
Marketing Dashboard

Creating a Marketing Dashboard

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I've gone on a bit about creating marketing dashboards before,…

Recipe for a tasty website

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Some things should be easy. After all how hard can they be? You…
Exclusive Marketing

When exclusive marketing goes wrong

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Exclusive member sales make sense, you get to reward your loyal…
Crowd Sourcing or Surfing

Crowd sourcing explained

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There’s a good chance you’ve already been part of a crowd-something…