Elevator Pitch

Creating your one liner

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Before you can begin marketing your product/service, it’s really…
Business Woman Partner Network

Do I have a good channel partner network?

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After putting in lots of effort to build a partner network,…
No Spam

Sorry for the spam!

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Apologies to those of you that received strange blog spam email…
DHL Drone delivery service

DHL Asia's CMO on Marketing in 2015

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I spent some time with Matthieu Vermeulen, DHL’s new eCommerce…
Client Persona Profiles in a globe

What is a Customer Profile?

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Building a client persona helps you to better understand your…
social clock

What time should I post my content?

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For the longest time I hadn't really paid any attention to the…
Happy New Year!

Happy New Year!

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This year save your customers from tears and give them something…
Classic DC Heroes Christmas

Merry Christmas!

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Wishing you a very Merry Christmas! You have unique skills,…
race car response time

Lead response time: when speed matters

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I've written a few posts before about the desperate need for…
Follow-up Thank You card

Follow-up email: Why bother planning?

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I’ve been doing a lot of my Christmas shopping this year…

Being Human & Customer Experiences

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Many older web companies made their names by disrupting classic…
Measuring Customer Satisfaction

Managing Customer Satisfaction

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What happens when you get on a plane and you’re happy? Or unhappy?…