The thinker

Marketing, innovation and design thinking

Design thinking is an exciting creative process, with some interesting applications for marketing. It's a user centric, iterative design method with rapid prototyping. Let’s break that down...

The Leader you want to be

Everyone recognizes a bad leader, but what makes a truly good leader? Here's what I found whilst listening to four female leaders at a diversity event.
Woman punching air with hands tied for boxing gloves

A journey into bravery (and marketing)

Spikes Asia was packed with many examples of great marketing…
Trial by fire

Do your customers understand your marketing material?

Have you ever seen a promotional video or flyer and just flinched?…
Busy man with many hands

Do you have a minute, to achieve your own goals?

There’s always something that’s demanding your time. People…
Relax Post-It's

Breath deeply. Relax.

Yesterday I left the office at 4pm, walked 6km through a park…
Moscow ballet dancers

Watch the ballet. Save the world.

Earlier this year I attended Ballet under the Stars, I haven’t…
View from riders cafe

Building social content into everything

Social content is quite literally everywhere. I went for a walk…
lexus call to action

Does your call to action make sense?

Every piece of content has a purpose, something you want your…
Everyone has phones

How do you drive social shares?

I spent last weekend on the Royal Caribbean ‘Mariner of the…
Video content in production

Why video content marketing is the new black

I was woken up by my 6 year old this morning, he was dressed,…