Helicopter landing pad

The 7 key elements of a good Landing Page

By now the importance of good Landing Pages should have been drummed into every good web designer. They’re not a mystery, the anatomy of Landing Pages has been dissected repeatedly by many competent authorities. Whilst most of the analysis have the same common elements, I’d still recommended reading through a few of them – if anything to get a breadth of knowledge and a better understanding of how best to construct specific elements.

fuzebox landing page with numbers highlighting key sections

I recently stumbled across this FuzeBox landing page, and one element stood out like a sore thumb. I couldn’t believe the number of landing pages that had omitted it. The basic elements are all present:

  1. Navigation – Reduced navigation, preferably nil, to prevent people clicking away
  2. Bold headlines – Clearly answering your question, or stating why you’re still reading
  3. Bullet point content with headers – we don’t want to lose you in fluff, here are the essential points
  4. The best picture we have – so you know what you’re buying
  5. Clearly visible (above the fold) contact us form – so we can get your details
  6. A submit button – that doesn’t say submit but instead holds the promise of something more
  7. and FINALLY – the telephone number, so you can call them right NOW if you actually want to

The number of websites & landing pages I’ve reached when sourcing a product that don’t have contact numbers is incredible. I want something now. I want to call you to buy it. I don’t want to fill out your form.  Don’t lose a prospective inquiry just because you’re supposed to have “some-annoying-form” filled up. Your telephone leads are just as important (if not more so), and need to monitored & managed just as carefully. You could even consider adding a telephone CTA/offer in the body of your content!

Do you have your contact number boldly visible on your landing pages?
Are you tracking your telephone leads?