I spent some time with Matthieu Vermeulen, DHL’s new eCommerce Marketing Director for Asia, and got some insight on the changes he’s seeing in what’s an otherwise traditional marketing role.
In short, many older businesses like DHL have been quietly preparing for the enormous changes being brought by e-commerce & an increasingly digital economy. Responsibilities are growing for senior marketing staff, with an increasing focus on leveraging technological innovation, and as such marketeers need to become much more well versed with cloud technologies, data and analytics.
The complete interview is published on the Marketing Society website.