The truth is that developing loads of great content on a regular basis is really hard – even with a good team of writers, which most organisations don’t have the luxury of. There are a few paid services which can help, such as:
There are also some great guest blogging services, which can provide you a variety of content at the cost of a couple of back links:
Ofcourse you can’t rely entirely on external sources. After all, nobody knows your business or your clients as well as you do. Ideally building a culture of content production is the best way forward, but it’s not an ideal world and it takes a long time to bring people round to the idea.
The best idea I’ve heard of so far, is to use your existing email correspondences as a source. Personally, I think it’s genius. Most of us spend an ungodly amount of time reading, writing & replying to email. Why not make it work more to our advantage? Thinking about your responses as a potential blog post casts a new light on your inbox. I’m going to be experimenting with this concept over the coming weeks, so I’ll keep you posted on how it goes.
What strategies are you employing to create great content?