1 good reason to use QR codes

There’s only one reason why you should be using QR codes, people are lazy. Thats right. Yours truly included.

I get lots of business card, emails, price lists, etc. So many that I have a seperate file and emal label for those where I still need to enter the persons contact details into my contact manager. Wouldn’t it be easier if you could just scan all those cards in? Suck them right out of the emails (or whatever) and into my contact manager…

Imagine the number of customers, potential partners, etc. that could be adding your details at the moment they saw (and scanned) that code. Instead of getting suck wondering what your name was weeks later.

I’d suggest that where ever you have contact details, add a QR code BS card.

Who you gonna call?

At this rate, probably the GhostBusters.

It’s late. I need to send a proposal out tomorrow. The price sheet I’ve got doesn’t have the price of the equipment I need. There’s no contact information for the guy, or his company in the price-sheet. I’m not expecting an immediate response, it’s the middle of the night, but I can’t even send him an email (hoping he’ll deal with it early tomorrow morning). Worse, I’ve already wasted half an hour just looking for his details and trying to remember where I might have kept any of his contact details. Even if it did have the price, I still have no idea how I’d buy the stuff from him – I can’t reach him.

I’ve said it lots of times, and I’ll probably keep saying it till I’m blue in the face.
Put your contact details on everything you produce.

I can’t buy anything from you if I can’t find you.
Nor can any other prospective client.

Silence isn’t Golden

Remember when your mum used to tell you “If you don’t have anything good to say, don’t say anything”? It was more than just your mum who preached that. Alot of people are shy to complain, so if you can’t hear customer praise or complaints; think about what they’re saying when you’re not looking.

Social media might make it easier to listen to your customers, but if you’re an SME, it might be hard to find anything (positive or negative). Don’t just sit around. Ask. Speak to your clients. Get objective feedback. Don’t wait till it’s too late.

Understand their opinion & engage them so you can improve & grow (use different words when talking to them).

Silence isn’t golden, it’s a good indication something’s wrong.