I followed a random link through to the HearSaySocial website, at first I was confused, really confused. I couldn’t find a straight answer to the simple question: “What does HearSaySocial do?” Except for a video link there was nothing really meaningful, I’ve since filed the website, into my list of websites-not-to-use-as-reference-material.
The video link on the other hand, was exceptional. No, that’s under selling it. It was more awesome than any promotional web video I’ve ever seen. It very effectively communicated what the company does, but by that point I wasn’t interested. I wanted to know what creative geniuses developed the video, and the answer is EpipheoStudios (Their website is also a bit cryptic about what they do till you watch the video or click on the About Us button). I won’t rant about how good they are, go see for yourself.
I will however point out the fact that users accessing websites from low bandwidth connections (or mobiles) will struggle to download video content. So after you’ve spent your marketing dollars on a great video, remember to add a bit of old fashioned text for the people that can’t watch it*.
*This may not apply if you sell video content creation and really need people to watch your stuff to understand why they should buy your services.