By now the importance of good Landing Pages should have been drummed into every good web designer. They’re not a mystery, the anatomy of Landing Pages has been dissected repeatedly by many competent authorities. Whilst most of the analysis have the same common elements, I’d still recommended reading through a few of them – if anything to get a breadth of knowledge and a better understanding of how best to construct specific elements.
I recently stumbled across this FuzeBox landing page, and one element stood out like a sore thumb. I couldn’t believe the number of landing pages that had omitted it. The basic elements are all present:
- Navigation – Reduced navigation, preferably nil, to prevent people clicking away
- Bold headlines – Clearly answering your question, or stating why you’re still reading
- Bullet point content with headers – we don’t want to lose you in fluff, here are the essential points
- The best picture we have – so you know what you’re buying
- Clearly visible (above the fold) contact us form – so we can get your details
- A submit button – that doesn’t say submit but instead holds the promise of something more
- and FINALLY – the telephone number, so you can call them right NOW if you actually want to
The number of websites & landing pages I’ve reached when sourcing a product that don’t have contact numbers is incredible. I want something now. I want to call you to buy it. I don’t want to fill out your form. Don’t lose a prospective inquiry just because you’re supposed to have “some-annoying-form” filled up. Your telephone leads are just as important (if not more so), and need to monitored & managed just as carefully. You could even consider adding a telephone CTA/offer in the body of your content!
Do you have your contact number boldly visible on your landing pages?
Are you tracking your telephone leads?
We all know that Yoda was right, “There is no try, only do”. I’ve been thinking about, and enjoying, the idea of getting one of my articles/posts published in a print magazine. It’s something that I’ve thought about alot, but never really made any attempt to do. Quite randomly I got an email, on a completely unrelated topic from the editor of a well-know travel magazine. Without thinking, I wrote back and asked her if I could guest author an article for any of their upcoming issues.
I was stunned by her two line response that followed almost instantly. I’ve got to send in drafts (obviously) for her team to review, but she’s happy at the idea of having contributors.
What does that mean for marketing/SEO/etc.? Simply put, if you want great links and free (indirect) publicity, take the idea of guest blogging a step further and ask to be a guest author for relevant magazines. You’ll have to put in more work & you may get shot down, but who knows, they may say yes! It’s not high school – the benefit is worth all the fear of rejection. So stop thinking, stop trying, close your eyes and just do.