No Spam

Sorry for the spam!

Apologies to those of you that received strange blog spam email from me today.

It appears that my blog was hacked, and some fake admin users posted nonsense messages. The messages were sent automatically by email to my subscribers and then to my social media accounts.

I’ve cleaned up most of the mess, and am hoping it won’t happen again. A good lesson for me, to keep my plug-in’s up-to-date (which is how I guess they got it)!

race car response time

Lead response time: when speed matters

I’ve written a few posts before about the desperate need for companies to treat their basic inbound leads more seriously. It’s the small things that are really essential (like good manners), everything from publishing your contact details online, answering the phone when called, responding to emails in a timely manner, down to actually taking the time to respond with relevant information.

So it was heartening to read an article on Forbes highlighting exactly the same thing. They used mystery shopping to test more than 10,000 sales, and then studied uptake and actual sales conversion. The conclusion was simple, the faster you respond the more likely you are to close the sale. (Everything being equal)

Customers appreciate a fast response time. It gives them confidence that you value their business, and that this is how you’re going to be taking care of them when they start working with you.

Even if you don’t have some form of lead management system, respond to your email (inquiries) as quickly as you can, otherwise you’re probably missing out on a good chunk of business.